Bitcoin search is rising among news articles

Over the past five years, Bitcoin's average search interest sat at just 24 out of 100 — well below its 2020–2021 peak. Yet the price hit a new all-time high of $126,296 in October 2025. Nobody was Googling it at the top.

Then the price dropped. By late February 2026, with Bitcoin consolidating around $60K, search interest for "buy Bitcoin" surged to its highest level in nearly five years. Classic retail behavior — people search when they feel like they missed the move, not when they should be paying attention.

Now BTC is around $75K-$80K and search interest is quiet again. Same pattern, different cycle.